About

For the past decade, I have worked for some of Australia’s most iconic agencies, creating effective, award-winning work for both big and small brands alike, including AAMI, Cadbury, L’Oreal, BIC, BP, Metro Trains, AGL and Specsavers.

I have also taken an active role in mentoring the next generation of talent within the advertising industry, tutoring AWARD School three times, and being named Victorian Tutor of the Year twice.

Interested in knowing more? Let’s catch up for a chat.

EMPLOYMENT

2022 - Present: Freelance Senior Copywriter

2019 - 2022: Senior Copywriter at Ogilvy Melbourne

2018 - 2019: Freelance Copywriter/Creative

2017 - 2018: Senior Copywriter at Hedgehog Agency

2014 - 2017: Copywriter at McCann Melbourne

2013 - 2014: Freelance Copywriter/ Creative Intern at Clemenger BBDO

EDUCATION

2011 - 2013: Bachelor of Communications (Advertising) at RMIT.

AWARDS

2023: MADC WINNER (AAMI Fansurance) Branding Experience

2022: AWARD School Victorian Tutor of the Year
2022: Siren Awards FINALIST (Ode to the Mighty Clanger)

2018: APAC Effie Awards FINALIST (BIC Champenships) Sponsorship & Events Marketing
2018: MADC Design Award

2017: AdFest BRONZE (BIC Champenships) Direct: Best Use of Social Media
2017: AdFest FINALIST (BIC Champenships) Media: Best Use of Social & Earned Media
2017: AdFest FINALIST (BIC Champenships) Promo: Best Use of Social Media
2017: Cannes Lions FINALIST (Dumb Ways to Die: The Games) Creative Effectiveness

2016: APAC Effie Awards BRONZE (Nimble It & Move On) Financial Services

2015: Cannes Lions FINALIST (Dumb Ways to Die: The Games) Interactive: Games
2015: The One Show SILVER (Dumb Ways to Die: The Games) Mobile: Branded Games
2015: The One Show SILVER (Dumb Ways to Die: The Games) Interactive: Branded Games
2015: The Webby Awards FINALIST (Dumb Ways to Die: The Games) Games: Handheld
2015: The Webby Awards FINALIST (Dumb Ways to Die: The Games) Games: Tablet
2015: Siren Awards FINALIST (Dumb Ways to Die: Deck The Halls) Craft
2015: New York Festivals THIRD PRIZE (Dumb Ways to Die: The Games) Digital Games
2015: AdStars SILVER (Dumb Ways to Die: The Games) Mobile
2015: AdStars SILVER (Dumb Ways to Die: The Games) PSA
2015: AdStars BRONZE (Dumb Ways to Die: The Games) Branded Viral Videos
2015: AdStars BRONZE (Dumb Ways to Die: The Games) Interactive
2015: AdStars CRYSTAL (Dumb Ways to Die: The Games) Mobile: Product/Service
2015: Australian Effie Awards BRONZE (Nimble It & Move On) Retail/e-Tail
2015: AWARD School Victorian Tutor of the Year

2013:  D&AD Student Awards BEST OF YEAR Radio